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	<title>WordPress Plugins &#8211; Swift Website Updates &amp; Maintenance</title>
	<atom:link href="https://swiftupdates.ca/category/wordpress-plugins/feed/" rel="self" type="application/rss+xml" />
	<link>https://swiftupdates.ca</link>
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	<title>WordPress Plugins &#8211; Swift Website Updates &amp; Maintenance</title>
	<link>https://swiftupdates.ca</link>
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		<title>WooCommerce: 2 Ways to Find Customers who Bought a Specific Product</title>
		<link>https://swiftupdates.ca/woocommerce-how-to-find-product-customers/</link>
					<comments>https://swiftupdates.ca/woocommerce-how-to-find-product-customers/#respond</comments>
		
		<dc:creator><![CDATA[Simon Browning]]></dc:creator>
		<pubDate>Tue, 13 Dec 2022 17:04:01 +0000</pubDate>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[WordPress Plugins]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=26076</guid>

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				<div class="et_pb_text_inner"><h2>Sometimes you want to be able to communicate with customers who purchased a particular product.  Here&#8217;s two ways to find them.</h2>
<p>As you may know, you can go to the orders list in WooCommerce and click into every order, where you will see displayed who the customer is, and what they purchased.  This isn&#8217;t terribly efficient though if you are looking for, say, 100 customers.</p></div>
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				<div class="et_pb_text_inner"><h3> Method 1</h3>
<p><a href="https://swiftupdates.ca/wp-content/uploads/2022/12/Screen-Shot-2022-12-13-at-11.32.34-AM.png"><img loading="lazy" decoding="async" src="https://swiftupdates.ca/wp-content/uploads/2022/12/Screen-Shot-2022-12-13-at-11.32.34-AM-300x161.png" alt="Search Woocommerce for orders that contain a certain product." class="wp-image-26081 alignright size-medium" width="300" height="161" /></a>One thing you can do is go to the orders list and use the search function.  It will bring up all orders that contain the term for which you searched.</p>
<p>You can then go into each order and retrieve the details of each customer.</p>
<p>This method is good, but again not terribly useful if you need the details for many customers, or if you have products with similar names. </p></div>
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				<div class="et_pb_text_inner"><h3>Method 2</h3>
<p><a href="https://swiftupdates.ca/wp-content/uploads/2022/12/Screen-Shot-2022-12-13-at-11.49.37-AM.png"><img fetchpriority="high" decoding="async" src="https://swiftupdates.ca/wp-content/uploads/2022/12/Screen-Shot-2022-12-13-at-11.49.37-AM-300x203.png" alt="Using Product Customer List for WooCommerce to find all of the purchasers of a specific product" class="wp-image-26082 alignright size-medium" width="300" height="203" /></a>A second way, and I think a more efficient method, is to use a plugin called <a href="https://wordpress.org/plugins/wc-product-customer-list/" target="_blank" rel="noopener">Product Customer List for WooCommerce</a>.</p>
<p>Once installed, you can click on any product, and see a list of all of the customers who purchased that product. Not only that, but you can also print the list, export it to a spreadsheet, or even email all of the cutsomers directly &#8211; it puts all of the emails into a single email, so I may not recommend this option &#8211; the exports are fantastic though!</p>
<p>There are a lot of settings for different columns that can be added or removed from this list, and there&#8217;s also a premium version that adds more options.  To date though the basic version has met all of our needs.</p></div>
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				<div class="et_pb_text_inner"><p><a href="https://swiftupdates.ca/contact/">Contact us</a> if you&#8217;d like more information or need assistance with your WordPress website &#8211; whether it is fixes and updates, a bit of training, or anything else.</p></div>
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		<title>Divi Website Editor Training Refresher</title>
		<link>https://swiftupdates.ca/divi-website-editor-training-refresher/</link>
					<comments>https://swiftupdates.ca/divi-website-editor-training-refresher/#respond</comments>
		
		<dc:creator><![CDATA[Simon Browning]]></dc:creator>
		<pubDate>Fri, 16 Sep 2022 18:28:08 +0000</pubDate>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[WordPress Plugins]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=25888</guid>

					<description><![CDATA[]]></description>
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				<div class="et_pb_text_inner"><h2>Website training refreshers, going over everything from how to edit a page in Divi to how to process orders in Woocommerce, plus anything you&#8217;d like to add.</h2>
<ul>
<li>Was your website launched 3 months ago, or 3 years ago? </li>
<li>Have things changed in the &#8220;back end&#8221; since your site was launched? </li>
<li>Are you taking advantage of the new features or functionality available to you?</li>
<li>Would a refresher in website editing be valuable to you?</li>
</ul></div>
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				<div class="et_pb_text_inner"><p><strong>In our refresher training some of the things we&#8217;ll cover include basics such as:</strong></p>
<ul>
<li>How to edit a page in divi&#8217;s Visual Builder (front end and back end)</li>
<li>How to edit a post</li>
<li>Copying/pasting &amp; dragging/dropping elements on a page, or from page to page</li>
<li>How to save a page as a temlpate</li>
<li>How to undo changes</li>
</ul>
<p><strong>Common requests we receive from clients, such as:</strong></p>
<ul>
<li>How to add a job posting</li>
<li>How to add a new “frequently asked question”</li>
<li>How to add a product</li>
<li>How to create a new page</li>
<li>How to add a page to the menu/move the menus around</li>
</ul>
<p><strong>And any specific items you would like covered.</strong></p>
<p><a href="https://swiftupdates.ca/contact/">Contact us</a> if you&#8217;d like some refresher website editor training.  Training sessions are conducted via zoom (generally an hour, though more time can be allotted if desired). Our standard rates (or plan rates if you&#8217;re on one of our plans) apply.</p>
<p>Need training on a WordPress site that is not built with Divi?  Contact us for this too, we maybe able to help.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p></div>
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		<title>Investigating and Fixing a Slow Website</title>
		<link>https://swiftupdates.ca/fixing-a-slow-website/</link>
					<comments>https://swiftupdates.ca/fixing-a-slow-website/#respond</comments>
		
		<dc:creator><![CDATA[Simon Browning]]></dc:creator>
		<pubDate>Fri, 09 Sep 2022 18:38:07 +0000</pubDate>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[WordPress Plugins]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=25858</guid>

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				<div class="et_pb_text_inner"><h2>Recently a client reached out to us whom we hadn&#8217;t heard from in a while: their website had become very slow. It wasn&#8217;t just impacting site visitors, the admin was very slow as well, making it difficult for them to update.</h2></div>
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				<div class="et_pb_text_inner"><h3>Once we were able to track down the source of the problem the fix was pretty straightforward. Getting there though took a few hours of head pounding, and a couple of fistfuls of experienc.</h3></div>
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				<div class="et_pb_text_inner"><p>One afternoon this past June we received an email from a client whose site we had built about 2 years ago, but hadn&#8217;t heard from in a long time. We like to stay in touch with clients after a site launches, but it doesn&#8217;t always happen.  In this case the client was a fairly large organization, and after launch they&#8217;d been maintaining the site on their own.</p>
<p>The site is <a href="https://wordpress.org/" target="_blank" rel="noopener">WordPress</a> built with <a href="https://www.elegantthemes.com/gallery/divi" target="_blank" rel="noopener">Divi</a>, as most of our client sites are (we specialized in Divi), had multiple languages, and quite a few plugins to support the various features &amp; functionality in use on the site.</p>
<p>They&#8217;d been operating under the assumption that the problem was with Divi.  They couldn&#8217;t get the editor to load, and had been reaching out to Elegant Themes (makers of Divi) for support, but ET weren&#8217;t able to help them.</p>
<p>It wasn&#8217;t until about 6 pm that we heard from them &#8211; but <strong>if there is one thing that bothers me it is a site that isn&#8217;t performing</strong>, so I logged in to have a look.</p>
<blockquote>
<p><strong>I couldn&#8217;t believe how slow the back end was.</strong></p>
</blockquote>
<p>Forget page editing; just moving between menu items was brutal &#8211; like clicking on Pages, Settings, or Plugins.   I tried to load the page editor and gave up waiting for it.</p>
<p>On checking the Site Health screen I found it reporting a &#8220;<strong>Severely outdated SQL server</strong>&#8220;. I googled the version they were running and found that it had reached its end of life in 2013 &#8211; <strong><em>almost 10 years ago!</em></strong> That wasn&#8217;t necessarily the issue, but it certainly wasn&#8217;t helping.  Needless to say, we didn&#8217;t host this website (before, we do now).</p>
<p>After trying to look around a bit more for the source of the issue I decided to take a backup copy of the site instead.  Rather than troubleshooting at molasses speed, I wanted to bring a copy of the site up on one of our hosting servers &#8211; one we knew didn&#8217;t have any underlying issues.</p>
<blockquote>
<p><strong>12 hours later the backup still hadn&#8217;t finished.</strong></p>
</blockquote>
<p>Assuming it had hung up somehow I cancelled the backup, set up a different backup process, and crossed my fingers. This time it finished in about an hour and a half, and generated a 20GB backup file. This was a bit surprising &#8211; I knew they had a lot of images, but this was much larger than I expected.</p>
<p>I restored the backup on one of our development servers, logged into the back end, and right away it was much faster. I could easily move from section to section, and proceeded to look at page editing.</p>
<p>Divi still wouldn&#8217;t load though.  I updated Divi and still no luck.  While it is possible that there is a problem with Divi &#8211; I didn&#8217;t think it likely.  We look after a number of clients sites and none had similiar issues.</p>
<p>&nbsp;</p>
<p>Suspecting it was some sort of plugin conflict I had a look at the plugins that were installed. There were all the ones we&#8217;d installed when we launched the site, and then a number of others that had been installed since. One plugin jumped out at me as being one that could possible cause the issue &#8211; and sure enough, I disabled that plugin and Divi loaded.</p>
<blockquote>
<p><strong>After moving the site and applying this one change I asked the client to test out the site.  Their feedback was &#8220;<em>Uber fast by comparison</em> [&#8230; to their own site]&#8221;</strong></p>
</blockquote>
<p>There was still more to do, though at this point it came down mostly to standard website maintenance, some user training, and some bad code added by one of their in-house developers.</p>
<ul>
<li>&#8220;the front end editing display doesn&#8217;t display like it used to&#8221;: at some point they&#8217;d flipped the front end editing mode into wireframe mode &#8211; there is a setting for it on the page &#8211; I changed it back</li>
<li>even once the mode was set correctly, the editing display was still somewhat broken. The site could be edited in the front end, but the formatting was off.<br />This took a bit longer to track down. At some point in adding an online learning system someone on their team had added some code to the sites functions.php file. I commented it all out and the front end display was back to the way it should be. Then it was just a matter of debugging that code a bit.</li>
<li>That plugin that was breaking divi just needed an update &#8211; and a number of other plugins were updated as well</li>
<li>We added the caching plugin we typically use (<a href="https://wp-rocket.me/?ref=9efffc9a" target="_blank" rel="noopener">WP Rocket</a>)  &#8211; actually I think re-added.  I&#8217;m pretty sure it would have been there when we launched the site.  We also did some other site optimization to get it moving even faster.</li>
<li>and other random bits and bobs</li>
</ul>
<p><strong>At the end of the day, the source of months of pain came down to just a couple of things:</strong></p>
<ul>
<li>a poorly performing server with out of date software</li>
<li>custom code added to the site that was breaking editing functions</li>
<li>some out of date plugins</li>
<li>and a little bit of a user training issue.</li>
</ul></div>
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				<div class="et_pb_text_inner"><h2><strong>Are you having trouble with a slow wordpress website &#8211; for site visitors or administrators?<br /></strong></h2>
<p>Get in touch with us, we probably help.  We so this work all of the time and we&#8217;d love to help you out.</p>
<p><a href="https://swiftupdates.ca/contact/"><strong>Please contact us if you&#8217;d like more information</strong></a>.</p></div>
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		<title>Is your website (still) optimized for Search Engines?</title>
		<link>https://swiftupdates.ca/optimized-for-search-engines/</link>
					<comments>https://swiftupdates.ca/optimized-for-search-engines/#respond</comments>
		
		<dc:creator><![CDATA[Simon Browning]]></dc:creator>
		<pubDate>Wed, 10 Aug 2022 21:41:30 +0000</pubDate>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[WordPress Plugins]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=25813</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_3 et_section_regular" >
				
				
				
				
				
				
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				<div class="et_pb_text_inner"><h2>We often encounter sites that were optimized when they were first built, but <span style="text-decoration: underline; color: #000080;"><strong><em>nothing has been done since</em></strong></span><span style="color: #000080;"><strong><em>.</em></strong></span></h2>
<p><strong>Thats a lost opportunity for new business.</strong> Every new page, section, news or blog article can be optimized. With ecommerce sites the opportunity is even greater, with each product typically having a page to itself.</p></div>
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				<div class="et_pb_text_inner"><h3>Not optimizing your website is like leaving money on the table.</h3></div>
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				<div class="et_pb_text_inner"><p>Optimizing the content on your website helps google better understand what your products or services are so it can show you off to people who are searching.</p>
<p>When we take on the maintenance of new clients website, we often find:</p>
<ol>
<li>sites that have had <strong>no search engine optimization</strong> applied to them whatsoever, OR</li>
<li>sites that were optimized when they were first built, but <strong>no new content has been optimized since the launch</strong> (not to mention keeping up with changes to google, the market, the industry, etc.)</li>
</ol>
<p><strong>There are varying levels of optimization</strong>, from basics like making sure that every image has a description and the html structure of the page is in proper order (one H1 tag on a page, followed by H2 tags and body copy, etc.) to massaging the content so that it emphasizes the subject areas that you would like your site to come up in Google and the other search engines.</p>
<p><strong>There are tools that can help with this.</strong> We most often use <a href="https://swiftupdates.ca/rankmath" target="_blank" rel="noopener">Rankmath</a>, but <a href="https://yoast.com/" target="_blank" rel="noopener">Yoast</a> is very good as well, and for more advanced analysis <a href="https://swiftupdates.ca/semrush" target="_blank" rel="noopener">SEM Rush</a> and <a href="https://neilpatel.com/ubersuggest" target="_blank" rel="noopener">Uber Suggest</a> are good.</p>
<p>Of course, we do this as well. <a href="https://swiftupdates.ca/contact/"><strong>Let me know if you’d like us to check/update the optimization of your site.</strong></a></p>
<p>&nbsp;</p></div>
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		<title>How to Create Coupon Codes with your WooCommerce Online Store</title>
		<link>https://swiftupdates.ca/how-to-create-woocommerce-coupon-codes/</link>
					<comments>https://swiftupdates.ca/how-to-create-woocommerce-coupon-codes/#respond</comments>
		
		<dc:creator><![CDATA[Simon Browning]]></dc:creator>
		<pubDate>Fri, 15 Jul 2022 16:52:08 +0000</pubDate>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[WordPress Plugins]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=25665</guid>

					<description><![CDATA[]]></description>
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				<div class="et_pb_text_inner"><h2>Did you know that with WooCommerce you have coupon functionality built in to your online store?</h2>
<h3>You&#8217;re easily able to create coupon codes that shoppers can type in for discounts on orders or even free shipping,</h3>
<p>You can limit coupon use per user, per number of uses, per product:  there are many possibilities.</p></div>
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				<div class="et_pb_module et_pb_divider et_pb_divider_4 et_animated et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div>
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				<div class="et_pb_text_inner"><h3><strong>Creating Coupons<br /></strong></h3></div>
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				<div class="et_pb_column et_pb_column_1_4 et_pb_column_11  et_pb_css_mix_blend_mode_passthrough">
				
				
				
				
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				<div class="et_pb_circle_counter_inner" data-number-value="1" data-bar-bg-color="#fc8600" data-color="#fc8600" data-alpha="0.9">
				
				
				
				
					<div class="percent"><p><span class="percent-value"></span><span class="percent-sign"></span></p></div>
					
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			</div><div class="et_pb_column et_pb_column_3_4 et_pb_column_12  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_text et_pb_text_16  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3><strong>From the Left Menu, select Marketing and then Coupons<br /></strong></h3>
<p>This will show you any existing coupons, and has a button where you can add a new one. </p>
<p>If you don&#8217;t see the Coupon section under Marketing check your WooCommerce settings.  The general tab has a tickbox labeled &#8220;Enable Coupons&#8221;.  Ensure it is ticked.</p></div>
			</div><div class="et_pb_module et_pb_image et_pb_image_0">
				
				
				
				
				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1098" height="478" src="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.33.12-PM.png" alt="WooCommerce Coupon Screen" title="WooCommerce Coupon Screen" srcset="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.33.12-PM.png 1098w, https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.33.12-PM-980x427.png 980w, https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.33.12-PM-480x209.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1098px, 100vw" class="wp-image-25669" /></span>
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				<div class="et_pb_circle_counter_inner" data-number-value="2" data-bar-bg-color="#fc8600" data-color="#fc8600" data-alpha="0.9">
				
				
				
				
					<div class="percent"><p><span class="percent-value"></span><span class="percent-sign"></span></p></div>
					
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			</div><div class="et_pb_column et_pb_column_3_4 et_pb_column_14  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_text et_pb_text_17  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3><strong>Click the Add Coupon button<br /></strong></h3>
<p><span style="color: #333333; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">This allows you to set the details of the coupon.  The first line is the coupon code &#8211; this is what the shopper will type in when they check out to receive your discount.  You can type an code you&#8217;d like, or have the system generate a code for you.</span></p>
<p><span style="color: #333333; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">The coupon data section is where the details are. There are three types of discount:  percentage discount, fixed cart discount, or fixed product discount. Select the one that makes sense, and then specify the discount.  <br /></span></p>
<p><span style="color: #333333; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">In my example I&#8217;m using a percentage discount, so the 10 indicates a 10% discount.  If I had selected the fixed cart discount, the 10 would be $10.</span></p>
<p><span style="color: #333333; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">You can also let the coupon offer free shipping, and set an expiry date.</span></p>
<p><span style="color: #333333; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"></span></p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="909" height="582" src="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.39.15-PM.png" alt="WooCommerce Create a Coupon" title="WooCommerce Create a Coupon" srcset="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.39.15-PM.png 909w, https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.39.15-PM-480x307.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 909px, 100vw" class="wp-image-25670" /></span>
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					<div class="percent"><p><span class="percent-value"></span><span class="percent-sign"></span></p></div>
					
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				<div class="et_pb_text_inner"><h3><strong>Set the restrictions and limits<br /></strong></h3>
<p>This is where you can get very specific about the criteria for your coupons. You can require minimum or maximum spends, restrict them to certain products or categories, prohibit them from being used with other coupons, and much more.</p>
<p>On the Usage limits tab you can limit the number of times a coupon can be used, how many times a single customer can use the same coupon, and how many products it can be used for.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="895" height="625" src="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.39.35-PM.png" alt="WooCommerce Coupon Restrictions" title="WooCommerce Coupon Restrictions" srcset="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.39.35-PM.png 895w, https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.39.35-PM-480x335.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 895px, 100vw" class="wp-image-25671" /></span>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="891" height="235" src="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.39.49-PM.png" alt="WooCommerce Coupon Limits" title="WooCommerce Coupon Limits" srcset="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.39.49-PM.png 891w, https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-12.39.49-PM-480x127.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 891px, 100vw" class="wp-image-25672" /></span>
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				<div class="et_pb_column et_pb_column_4_4 et_pb_column_17  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
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				<div class="et_pb_text_inner"><p>Hit Publish from the right side and your coupon is live. Now when customers are checking out they need only enter the coupon code to receive your discount.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="865" height="470" src="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-1.15.06-PM.png" alt="WooCommerce enter coupone code at checkout" title="WooCommerce enter coupone code at checkout" srcset="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-1.15.06-PM.png 865w, https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-1.15.06-PM-480x261.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 865px, 100vw" class="wp-image-25682" /></span>
			</div><div class="et_pb_module et_pb_divider et_pb_divider_5 et_animated et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_20  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong> But wait, there&#8217;s more!<br /></strong></h2>
<p>By adding on coupon extensions there are tonnes of additional options available for all kinds of marketing purposes.</p></div>
			</div><div class="et_pb_module et_pb_image et_pb_image_5">
				
				
				
				
				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="977" height="237" src="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-1.19.06-PM.png" alt="Different types of WooCommerce coupons" title="Different types of WooCommerce coupons" srcset="https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-1.19.06-PM.png 977w, https://swiftupdates.ca/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-1.19.06-PM-480x116.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 977px, 100vw" class="wp-image-25683" /></span>
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				<div class="et_pb_module et_pb_divider et_pb_divider_6 et_animated et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_21  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong>Need help with your WooCommerce store, or thinking of setting one up?<br /></strong></h2>
<p>We work with many clients setting up and maintaining their online stores.  We&#8217;d love to work with you too!</p>
<p><a href="https://swiftupdates.ca/contact/"><strong>Please contact us if you&#8217;d like more information</strong></a>.</p></div>
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		<title>5 Search Engine Optimization (seo) Tips</title>
		<link>https://swiftupdates.ca/search-engine-optimization-seo-tips/</link>
					<comments>https://swiftupdates.ca/search-engine-optimization-seo-tips/#respond</comments>
		
		<dc:creator><![CDATA[Simon Browning]]></dc:creator>
		<pubDate>Sat, 12 Mar 2022 19:15:19 +0000</pubDate>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[WordPress Plugins]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=25518</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_5 et_section_regular" >
				
				
				
				
				
				
				<div class="et_pb_row et_pb_row_16">
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				<div class="et_pb_text_inner"><h2>It&#8217;s amazing how many sites we take on that don&#8217;t have even the basics of Search Engine Optimization applied. If you&#8217;re hoping for business from the googles, its worth having at least the basics applied to help people find your website.</h2>
<h2>Here&#8217;s 5 SEO tips.</h2></div>
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					<div class="percent"><p><span class="percent-value"></span><span class="percent-sign"></span></p></div>
					
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				<div class="et_pb_text_inner"><h3><strong>Identify a handful of ideas for which your site should come up when people are searching.</strong></h3>
<p>What are the terms are phrases that they might type in to find a business like yours?  They can&#8217;t be random words that people might search on, they need to be related to your business, and the pages on your website. Search engine optimization is about helping the search engines know what pages on your site to bring up when people are searching.</p></div>
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				<div class="et_pb_module et_pb_circle_counter et_pb_circle_counter_4 container-width-change-notify  et_pb_text_align_center et_pb_bg_layout_light">
				<div class="et_pb_circle_counter_inner" data-number-value="2" data-bar-bg-color="#fc8600" data-color="#fc8600" data-alpha="0.9">
				
				
				
				
					<div class="percent"><p><span class="percent-value"></span><span class="percent-sign"></span></p></div>
					
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				<div class="et_pb_text_inner"><h3><strong>Set up Google Analytics and Google Search Console accounts and connect them to your website.</strong></h3>
<p>These services will give you the data about how many people are coming to your website from Google, and how they are finding you.  Connecting them to your site can be done with WordPress plugins, or by adding bits of code to your site.</p></div>
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				<div class="et_pb_module et_pb_circle_counter et_pb_circle_counter_5 container-width-change-notify  et_pb_text_align_center et_pb_bg_layout_light">
				<div class="et_pb_circle_counter_inner" data-number-value="3" data-bar-bg-color="#fc8600" data-color="#fc8600" data-alpha="0.9">
				
				
				
				
					<div class="percent"><p><span class="percent-value"></span><span class="percent-sign"></span></p></div>
					
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				<div class="et_pb_text_inner"><h3><strong>Give every page an independent page title and meta description that relate to the content of the page. </strong></h3>
<p>Home, Services, About, etc. aren&#8217;t very useful page titles.  They&#8217;re good for navigation, and should appear that way in the menu, but they don&#8217;t need to be the page titles.</p></div>
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					<div class="percent"><p><span class="percent-value"></span><span class="percent-sign"></span></p></div>
					
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				<div class="et_pb_text_inner"><h3><strong>Keep each page on your website focused around one key topic or idea. </strong></h3>
<p>Write about it on that page. While estimates vary, generally around 600 &#8211; 700 words is a decent amount of content for a page. Make sure you&#8217;re mentioning the topic or idea in the copy.</p></div>
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				<div class="et_pb_text_inner"><h3><strong>Use tools to help.<br /></strong></h3>
<p>There are some excellent seo plugins for WordPress. We typically use <a href="https://swiftupdates.ca/rankmath" target="_blank" rel="noopener"><strong>Rankmath</strong></a> or <strong><a href="https://wordpress.org/plugins/wordpress-seo/" target="_blank" rel="noopener">Yoast</a></strong>. Mostly Rankmath, as it works very well with Divi, which we build most sites with.</p>
<p>When you&#8217;re editing a page in WordPress they give each page a score provide feedback about how to improve the search engine optimization  of the page.</p>
<p><strong>If you want analyze your competitors SEO</strong>, and/or dig deep into your sites seo from the outside, check out <a href="https://swiftupdates.ca/semrush" target="_blank" rel="noopener"><strong>SEM Rush</strong></a>.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1010" height="952" src="https://swiftupdates.ca/wp-content/uploads/2022/04/Screen-Shot-2022-04-12-at-5.42.17-PM.png" alt="SEO Score" title="SEO Score" srcset="https://swiftupdates.ca/wp-content/uploads/2022/04/Screen-Shot-2022-04-12-at-5.42.17-PM.png 1010w, https://swiftupdates.ca/wp-content/uploads/2022/04/Screen-Shot-2022-04-12-at-5.42.17-PM-980x924.png 980w, https://swiftupdates.ca/wp-content/uploads/2022/04/Screen-Shot-2022-04-12-at-5.42.17-PM-480x452.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1010px, 100vw" class="wp-image-25579" /></span>
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				<div class="et_pb_text_inner"><h2><strong>You don&#8217;t have to do this on your own. </strong></h2>
<p>We&#8217;ve assisted many clients with their website optimization, whether its an ongoing search engine optimization campaign, a quick fix up, or something in between.  We&#8217;d be happy to discuss and work with you as well.  </p>
<p><a href="https://swiftupdates.ca/contact/"><strong>Please contact us if you&#8217;d like more information</strong></a>.</p></div>
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		<title>The Best Anti Form Spam Plugin We&#8217;ve Come Across</title>
		<link>https://swiftupdates.ca/the-best-anti-form-spam-plugin-weve-come-across/</link>
					<comments>https://swiftupdates.ca/the-best-anti-form-spam-plugin-weve-come-across/#respond</comments>
		
		<dc:creator><![CDATA[Swift Updates]]></dc:creator>
		<pubDate>Mon, 10 Jan 2022 20:42:02 +0000</pubDate>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[WordPress Plugins]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=25205</guid>

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				<div class="et_pb_code_inner"><!-- Event snippet for Website traffic conversion page -->
<script>
  gtag('event', 'conversion', {'send_to': 'AW-11026634228/MPpUCIy2vIIYEPSr9Ikp'});
</script>
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				<div class="et_pb_text_inner"><h2><strong><span style="text-decoration: underline;"><a href="https://swiftupdates.ca/cleantalk" target="_blank" rel="noopener">CleanTalk</a></span> is the best anti form spam plugin we&#8217;ve come across.</strong></h2>
<p><img loading="lazy" decoding="async" class="alignright" src="https://cleantalk.org/images/icons/150px/Red.png" alt="Red" width="150" height="53">In the last year or two we&#8217;ve come across a service/plugin called <a href="https://swiftupdates.ca/cleantalk" target="_blank" rel="noopener">CleanTalk</a>, and have found it to be one of the best at blocking form spam.  <strong> I don&#8217;t know how they do it,  but their plugin blocks out an outstanding amount of the form spam</strong>, with few &#8211; if any &#8211; false positives.</p>
<h4><strong>Form spam coming through your website is annoying and wastes your time.<br /></strong></h4>
<p>Sometimes its the odd email here and there, but at other times you can open your inbox and find <strong>100s of pieces of spam email</strong> that have come through your website.</p>
<p><strong>Captcha plugins (I am not a robot) help</strong> to block this kind of spam, but its a constant back and forth.  Captchas get upgraded, then the spammer skills get better, and so it continues.</p>
<p>It&#8217;s a saga that has been going on as long as we&#8217;ve been building websites. Typically its spammers probing contact forms to test if they can exploit them for their own uses. Other times is just random sales messages that are clearly just crawling the web looking for contact forms to send though.</p>
<p><strong>CleanTalk</strong> is not free, but at around $12/yr (USD) its almost a no-brainer (less if you have multiple sites). Once its installed you can pretty much forget about it. It provides a counter at the top of the wordpress admin, which you can click on for more stats, but other than that it pretty much just does its thing.</p>
<p>Check it out at <a href="https://swiftupdates.ca/cleantalk" target="_blank" rel="noopener">CleanTalk</a>, and/or if you&#8217;d like assistance setting this up on your site, <a href="https://swiftupdates.ca/contact/">give us a shout</a>.</p>
<p>CleanTalk has a nice, if somewhat basic reporting dashboard, which if you have an account with multiple sites will show you the stats across all.</p></div>
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				<a href="https://swiftupdates.ca/cleantalk" target="_blank"><span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1456" height="391" src="https://swiftupdates.ca/wp-content/uploads/2022/01/cleantalk.png" alt="CleanTalk Stats" title="CleanTalk Stats" srcset="https://swiftupdates.ca/wp-content/uploads/2022/01/cleantalk.png 1456w, https://swiftupdates.ca/wp-content/uploads/2022/01/cleantalk-1280x344.png 1280w, https://swiftupdates.ca/wp-content/uploads/2022/01/cleantalk-980x263.png 980w, https://swiftupdates.ca/wp-content/uploads/2022/01/cleantalk-480x129.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1456px, 100vw" class="wp-image-25941" /></span></a>
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		<title>Are You Losing Sales to Abandoned Shopping Carts?</title>
		<link>https://swiftupdates.ca/are-you-losing-sales-to-abandoned-shopping-carts/</link>
					<comments>https://swiftupdates.ca/are-you-losing-sales-to-abandoned-shopping-carts/#respond</comments>
		
		<dc:creator><![CDATA[Simon Browning]]></dc:creator>
		<pubDate>Tue, 23 Jun 2020 20:52:05 +0000</pubDate>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[WordPress Plugins]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=24844</guid>

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				<div class="et_pb_text_inner"><h2><strong>Are you certain that people are browsing your ecommerce website, but you&#8217;re just not seeing the sales you&#8217;d expect?</strong></h2>
<p>Statistics show that <strong>on average, about 72% of shopping carts are abandoned </strong>&#8211; that is shoppers add things to their shopping cart, but never check out.</p>
<h4><strong>What if you could bring some of those shoppers back?</strong></h4>
<p><strong>First things first, what is your shops cart abandonment rate?  </strong>Is it about on par with e-commerce in general?  Better? Worse?</p>
<p>The formula to work out your abandonment rate is:  100 x (1 &#8211; ( completed purchases ÷ shopping carts with items an them)</p>
<p>As example, if last month your website had 200 orders, and 700 created shopping carts (so 500 abandoned carts), your Abandonment rate for the month would be:</p>
<p style="padding-left: 40px;">100 x (1 &#8211; (200 ÷ 700) = 71.43%</p>
<p>About on par with e-commerce in general.  If its better, good for you!  Is there anything you can do to make it better?  If its worse,  what could you do to improve it?</p>
<p><strong>What If You Could Get Some of Those Shoppers Back?</strong></p>
<p>Statistics show that 45% of cart abandonment emails are opened (you know, those emails that say “Hey, you left something in your shopping cart”), 50% of those opened are clicked through, and 50% of those who click through make a purchase.</p>
<p>If my math is right, that means <strong>about 10% of those abandoned carts can be recovered.</strong></p>
<p>Based on my example above, how does an extra 50 sales a month sound?</p>
<p><strong>How Is It Done?</strong></p>
<p>Clearly you want it to be automatic, and if you&#8217;re using using WooCommerce, there are various methods and plugins that can do this for you.</p>
<p>Recently we’ve been working with the Abandoned Cart plugin from <a href="https://www.tychesoftwares.com/store/premium-plugins/woocommerce-abandoned-cart-pro/?ref=186&amp;campaign=AbandonedCartPropage" target="_blank" rel="noopener noreferrer">Tyche Softwares</a>.</p>
<p>They’ve got two versions, a free ‘lite’ version, and a paid pro version.</p>
<p>The free version will actually do all the basics, including tracking abandoned carts, capturing email addresses when possible and emailing those who have abandoned their carts reminder emails &#8211; multiple emails at set intervals if you’d like.</p>
<p>The pro version does more, including multiple ways to capture email addresses, and the ability to add coupons right into those recovery emails.</p>
<p>There’s a full comparison of the lite versus pro version at: <a href="https://www.tychesoftwares.com/differences-between-pro-and-lite-versions-of-abandoned-cart-for-woocommerce-plugin/?ref=186&amp;campaign=ProvsLitecomparison" target="_blank" rel="noopener noreferrer">https://www.tychesoftwares.com/differences-between-pro-and-lite-versions-of-abandoned-cart-for-woocommerce-plugin/</a></p>
<p><strong>If you&#8217;re not emailing shoppers who abandon their shopping cart, you&#8217;re leaving money on the table.</strong></p>
<p>If you&#8217;d like assistance setting this up on your site, <a href="https://swiftupdates.ca/contact/">give us a shout</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p></div>
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				<div class="et_pb_text_inner"><p>Sources:</p>
<p>8 Conversion Rate Optimization Tactics to Boost Your eCommerce Sales in 2020 [Guide]<br />https://www.business2community.com/online-marketing/8-conversion-rate-optimization-tactics-to-boost-your-ecommerce-sales-in-2020-guide-02307323</p>
<p>Shopping Cart Abandonment Rate<br />https://www.geckoboard.com/best-practice/kpi-examples/shopping-cart-abandonment-rate/#:~:text=The%20Shopping%20Cart%20Abandonment%20Rate%20is%20calculated%20by%20dividing%20the,100%20for%20the%20abandonment%20rate.</p>
<p>SlickText study highlights the power of abandoned cart recovery texts<br />https://mobilemarketingmagazine.com/shopify-study-highlights-the-power-of-abandoned-cart-recovery-texts</p>
<p>Shopping Cart Abandonment Stats You’ll Need for 2020<br />https://moosend.com/blog/cart-abandonment-stats/</p>
<p>&nbsp;</p></div>
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		<title>Top WordPress Plugins We Use On Every Website</title>
		<link>https://swiftupdates.ca/top-wordpress-plugins-we-use-on-every-website/</link>
					<comments>https://swiftupdates.ca/top-wordpress-plugins-we-use-on-every-website/#respond</comments>
		
		<dc:creator><![CDATA[Swift Updates]]></dc:creator>
		<pubDate>Fri, 21 Feb 2020 03:33:11 +0000</pubDate>
				<category><![CDATA[WordPress Plugins]]></category>
		<category><![CDATA[WordPress Security]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=389</guid>

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<p><strong>Convenience, security, performance.</strong></p>
<p>One of the great things about working with WordPress is that there are plugins that allow you to optimize and customize how it works to best suit visitors to the website as well as site administrators.</p>
<p>At Swift Updates we’ve been creating websites now for nearly 20 years, and experience has shown us ways to make sites better all around – easier for site visitors and easier for website administrators.  When we started specializing in WordPress a few years ago it was great to find that there were plugins available to help us customize sites just the way we would like.</p>
<p>These are our ‘go-to’ plugins – we don’t use all on every site, but you can be sure every site we launch has a good collection of them.  All of them have a free version, and some have a paid pro version which usually adds additional functionality.</p>
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<h2 data-fontsize="25" data-lineheight="37">Visitor Experience</h2>
<h3 data-fontsize="20" data-lineheight="30">Site Performance</h3>
<p>As you may know, every time a WordPress page is displayed to a website visitor all of the bits and pieces that make up the page are called up from the database (behind the scenes WP is saying:  “ok, someone wants to see the home page.  Get me the header, get me the footer, get me the copy from the middle of the page, go grab the images for the slide show:  now put them altogether into a web page”).  What caching plugins do is save that created web page for a period of time so that the next time someone views the page its already been created and can load much quickly.  Depending on the site we typically use one of these two plugins:</p>
<p><a href="https://shareasale.com/r.cfm?b=1075949&amp;u=1499257&amp;m=74778&amp;urllink=&amp;afftrack=" target="_blank" rel="noopener noreferrer">WP Rocket</a></p>
<p><a href="https://wordpress.org/plugins/wp-fastest-cache/" target="_blank" rel="noopener noreferrer">WP Fastest Cache</a></p>
<h3 data-fontsize="20" data-lineheight="30">Image Sizes</h3>
<p><a href="https://wordpress.org/plugins/imagify/" target="_blank" rel="noopener noreferrer">Imagify</a><br />Great for image heave websites, imagify compresses/shrinks the files sizes of your images without losing quality, resulting in a faster loading website.</p>
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<h3 data-fontsize="20" data-lineheight="30">Social Media</h3>
<p><a href="https://smashballoon.com/?smashid=416" target="_blank" rel="noopener noreferrer">Instagram, Facebook and Twitter Feeds by Smash Balloon</a><br />Great plugin that lets you add your social feeds to your website, keeping it looking fresh with new content and increase social engagement</p>
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<h2 data-fontsize="25" data-lineheight="37">Additional Functionality</h2>
<p><a href="https://shareasale.com/r.cfm?b=812809&amp;u=1499257&amp;m=63061&amp;urllink=&amp;afftrack=" target="_blank" rel="noopener noreferrer">Ninja Forms</a><br />If you need more that the basic form functionality than what comes with WordPress than Ninja Forms is an excellent option with tonnes of addons available for all sorts of extended functions</p>
<p><a href="https://www.thenewsletterplugin.com/" target="_blank" rel="noopener noreferrer">The Newsletter plugin</a><br />The Newsletter plugin is a newsletter and email marketing system for WordPress.  It bring functionality similar to what you’d find in Campaign Monitor or Mailchimp right into WordPress. With it you can create and send newsletters directly from the WP dashboard. It manages everything from user subscriptions to email automations, from follow up notifications to list building.</p>
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<h2 data-fontsize="25" data-lineheight="37">Admin Experience</h2>
<p><a href="https://wordpress.org/plugins/better-search-replace/" target="_blank" rel="noopener noreferrer">Better Search Replace</a><br />Searching and replacing text in a Word document is easy, but doing it in a website where data is stored in multiple different database tables can be tricky – unless you have an awesome plugin like this one that allows you to select which tables to search (I usually just choose all) and has a ‘dry run’ option you can run first, so you can see what would be changed if you ran it for real.</p>
<p><a href="https://wordpress.org/plugins/cms-tree-page-view/" target="_blank" rel="noopener noreferrer">Page Tree View</a><br />The standard list of pages in wordpress is one long list which while it does have some searching and sorting options isn’t always the most intuitive way to find a page.  With the Page Tree View plugin the pages are shown hierarchically, so you can see your top level pages, which pages have sub pages, etc.  It can be a very effective way to visualize and edit your site pages.</p>
<p><a href="https://wordpress.org/plugins/duplicate-post/" target="_blank" rel="noopener noreferrer">Duplicate page/post</a><br />Allows you to easily clone/duplicate any page or post, a fast way to create new content that will have similar content to a previous one.</p>
<p><a href="https://wordpress.org/plugins/wp-file-manager" target="_blank" rel="noopener noreferrer">WP File Manager</a><br />This plugin gives you access to the file system right through the admin interface.  I wouldn’t say its a replacement for an ftp connection, but its very convenient.</p>
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<h2 data-fontsize="25" data-lineheight="37">Ecommerce</h2>
<p><a href="https://woocommerce.com/" target="_blank" rel="noopener noreferrer">WooCommerce</a><br />Something like 1 in 4 online shops use WooCommerce to power their websites. Out of the box its got lots of great functionality, and the are hundreds of plugins for it that allow you to connect to all kinds of other services.  It makes creating and managing an online store simple, with reasonable levels of flexibility and several vital features such as inventory and tax management, secure payments and shipping integration.</p>
<p><a href="https://wordpress.org/plugins/mailchimp-for-woocommerce/" target="_blank" rel="noopener noreferrer">Mailchimp for WordPress</a><br />As a stand-alone form or integrated to a WooCommerce shop, mailchimp is a great way to capture leads.  One of the nice things about this plugin is it adds the “signup up to our mailing list” as a part of the shopping cart checkout.</p>
<p><a href="https://wordpress.org/plugins/woocommerce-google-analytics-integration/" target="_blank" rel="noopener noreferrer">WooCommerce Google Analytics Integration</a><br />This connects WooCommerce with Google Analytics, taking advantage of enhanced eCommerce event tracking.</p>
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<h2 data-fontsize="25" data-lineheight="37">Website Security</h2>
<p><a href="https://www.wordfence.com/" target="_blank" rel="noopener noreferrer">Wordfence</a><br />Keep your website safe by scanning malware.</p>
<p><a href="https://wordpress.org/plugins/updraftplus/" target="_blank" rel="noopener noreferrer">UpdraftPlus</a><br />Updraft Plus is a great backup plugin hacking, server crashes, wrong updates or simple user error can ruin a website that’s why it’s important to have a backup plugin in place.</p>
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<h2 data-fontsize="25" data-lineheight="37">SEO/Analytics</h2>
<p>A website is so much more useful when people – especially clients – can find it.  These plugins help you to optimized the content of your pages and posts, and then connect it with Google Analytics so that you can get a full accounting of what people are doing on your website, how they’re getting there, what they’re looking at, etc.</p>
<p><a href="https://yoast.com/" target="_blank" rel="noopener noreferrer">Yoast</a><br />Takes care of all the technical SEO optimization you need for your site. It forces you to choose a focus keyword when you’re publishing content, and then makes sure that you use it appropriately on that page.</p>
<p><a href="https://wordpress.org/plugins/google-analytics-dashboard-for-wp/" target="_blank" rel="noopener noreferrer">Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP)</a><br />Connects your Google Analytics account, with great additional options, like tracking downloads, email and phone clicks.</p>
<p><a href="https://prettylinks.com/" target="_blank" rel="noopener noreferrer">Pretty link</a><br />For more than just SEO, Pretty Link allows you to easily create short links for posts and pages, and  set up server-side redirection, including permanent 301 and temporary 302/307 redirects.</p>
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		<title>3 Simple Things You Can Do To Avoid A WordPress Website Catastrophe</title>
		<link>https://swiftupdates.ca/3-simple-things-you-can-do-to-avoid-a-wordpress-website-catastrophe/</link>
					<comments>https://swiftupdates.ca/3-simple-things-you-can-do-to-avoid-a-wordpress-website-catastrophe/#respond</comments>
		
		<dc:creator><![CDATA[Swift Updates]]></dc:creator>
		<pubDate>Thu, 21 Feb 2019 03:42:05 +0000</pubDate>
				<category><![CDATA[WordPress Plugins]]></category>
		<category><![CDATA[WordPress Security]]></category>
		<guid isPermaLink="false">https://swiftupdates.ca/?p=397</guid>

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<p><strong>What is the cost to your business when your website goes down?</strong> Are you running a lead generation website, where if potential clients can’t find you you’re missing out on potential business, or are you running an ecommerce website and missing out on actual sales?</p>
<p>If your website is running on WordPress, good for you, it is one of – if not the most popular website platform in the world, with 1 in 3 website built on it. It’s also very well supported, with updates coming out all of the time. Some of these updates are feature updates, while others are bug fixes and security updates.</p>
<p><em><strong>Here’s the thing though.</strong></em></p>
<p>Because it is such a popular platform it is a bit of a target for hackers.</p>
<p>You might think – “<em>why would anyone hack our website?</em>” or “<em>well, they’re not going to get anything if they hack my web site</em>” – but in truth the hackers probably don’t care whose website they are attacking.</p>
<p><strong>The most common thing we see</strong> is websites that have been hacked and are sending out spam or phishing emails. You see, the bad guys don’t actually want anything from you, they just want to use your website to run their scams.</p>
<p>Fixing a hacked site is one thing, and ideally it should be back up within a few hours, however longer lasting <strong>effects can take weeks to clear up</strong>. If your site was used to send spam you might find that – even though the site has been fixed – your valid email goes into peoples spam folders for weeks to come.</p>
<p><strong>Here then are 3 simple things you can do prevent a website catastrophe.</strong></p>
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<h2 data-fontsize="25" data-lineheight="37">1. Keep it up to date</h2>
<p>WordPress and the plugin developers release updates frequently (multiple times a month). Every time an update is released there is a description of the change that goes along with it. The description might say something like “fixed security issue caused by code on line 123”.</p>
<p>All the bad guys have to do it watch the update logs, find things they can exploit (maybe that code on line 123 allows you to upload a file), and then scan the internet looking for websites that haven’t been updated – <em>they don’t do this personally, they have robots that do this for them</em> (code robots, not metal people).</p>
<p>WordPress has a nice and easy interface for updates, and it pays to keep an eye on it.  You want to be careful when applying updates – sometimes they can change or break existing functionality. There’s usually a description of the changes that shows next to the update: it’s good to have a look at this before applying an update – and when in doubt test first.</p>
<p>We recommend checking the updates available at least once per month.</p>
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<h2 data-fontsize="25" data-lineheight="37">2. Use a security plugin</h2>
<p>WordPress security plugins can do a lot to protect your site: from blocking multiple attempts to break into your website to scanning for modified files and folders. Most are free, some have a relatively inexpensive paid Pro option which can be worth it for greater peace of mind.</p>
<p>We use Wordfence on most sites ourselves, but there are other great security plugins out there like Sucuri and iThemes Security Pro.</p>
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<h2 data-fontsize="25" data-lineheight="37">3. Back up, back up, back up</h2>
<p>No matter how protected you are, something can always happen, so it is important to have regular backups that you can revert to if needed.</p>
<p>They may be included with your hosting account, and/or there are wordpress plugins you can use as well to back up your site regularly and automatically.</p>
<p>We generally either have backups implemented at the server level, or we use Updraft Plus, but there some other great WordPress backup plugins available including Backup Buddy and WP Time Capsule.</p>
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<h2 data-fontsize="25" data-lineheight="37">How Often Should You Check?</h2>
<p>We recommend logging into your website and checking its status at least once per month (this is what we do for clients on website maintenance plans).</p>
<p>During that time you want to check what plugins have updates available and apply them if wise/necessary; make sure your firewall plugin is running as expected (we’ve more that once come across a site that has the plugin installed but not active); and make sure your backups are running (successfully).</p>
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<h2 data-fontsize="25" data-lineheight="37">Don’t want to worry about?</h2>
<p>Got enough to do already?  We take care of these tasks and more for clients on website updates and maintenance plans.</p>
<p>Don’t want to commit to a plan but want to have your site checked?  We can do that too.  Just last week we had a new client ask us to check and optimize their site’s security and performance. Send us a message through our maintenance page about what you’d like and we’ll get right back to you.</p>
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